Ad ID: 11423
Added: October 8, 2021
Location: United States
Surely you have ever felt something like this. You want to write an article and do a brutal search for information until you manage to collect a vast amount of data; you have so much value in your hands that you will likely get an article of 10.
When you sit down in front of your text editor wanting to put in value all that information burning in your hands, you suddenly deflate like a balloon because you realize you don’t know where to start.
What information is most relevant, how to ask for it, where to start, and where the keywords go?
How do you write an article?
Wait, don’t go away, don’t get discouraged. Today I want to talk to you about how to structure an article; so that your readers read it to the end and achieve the goal you set out.
Here I am going to leave you this checklist that I consider essential when writing an article, but paper writer will see in detail the most critical points in this post:
- What are you going to talk about and find out?
- Define a clear structure
- Use examples
- State a problem and its solution
- Summarize what was discussed
Let’s start from the beginning. Will you join me?
The beginning of your article, making your reader fall in love with it
The most vital and challenging part of any article is the beginning. There is only one thing much more important than the beginning of your article, and that is the title.
I’m going to tell you how you can start your articles by combining the three pillars that will make them attractive to your readers and the search engines; well, to Google.
Write an introduction that attracts
When you’re analyzing how to structure an article, that phase where you’ve already done your content curation, and you have to start writing, you can’t forget the introduction.
I dare say that the introduction is one of the most critical parts of your article. You should take good care of it and try to make eye-catching enough writing to hook the reader.
Don’t forget that people today suffer from content fatigue. You need to make your reader fall in love with the first words of your articles.
Therefore, be very careful when writing this part; help yourself with tools that engage your readers; use narration to tell an anecdote or story. Provide data, results, conclusions, and everything that you consider relevant and that will make your reader stay.
You should summarize the content in 2-3 paragraphs that will come later. But in addition, you have to put your reader in a situation that will get their attention. Take a look at what comes after; create a halo of extreme curiosity.
After the title, the introduction is always the longest to write. Want a tip? Set the goal to connect 100% with your reader in this part of your article. It will help you a lot to know your reader buyer better than you do.
You can’t forget user response and SEO.
In addition to taking good care of your writing in the introduction, as I told you in the previous section, you must perform a series of SEO Tasks essential to make Google fall in love with you.
Something fundamental, and many people don’t work on, is the user’s response. You have to know perfectly what your reader is looking for when they enter your article. And in the introduction, you must satisfy their curiosity.
Give them the answer they are looking for in those 2-3 paragraphs that make up your introduction. In addition to satisfying their curiosity, you will attract their attention, something vital in this phase of your article. You must set the goal of connecting with readers to get them to read your entire article.
How do you know what the user is looking for? I advise you to help yourself with some tools/applications to get that information. And don’t think you have to invest money to get their answers.
Try putting your main keyword in the Google search engine and see what answers it gives you. Here are many clues as to what readers are searching for.
I also invite you to try the Respond to Audience application; as before, put your main keyword in the search engine of this tool and see how many accurate results it gives you in the searches of millions of users.
The other fundamental aspect that you cannot forget when you are writing the introduction of your article is the Incorporation of your primary keyword. It would help if you did it naturally; build sentences to make sense to put the keyword. Here are some examples:
Keyword: where can I buy blue pens?
Text proposal: I often wondered where can I buy blue pens. One day I was walking through the mall, and suddenly I found a store where they sold them. Do you want to know how…
Keyword: birthday phrase
Text proposal: are you looking for a loving, unique, romantic, and exclusive birthday phrase? Here I show you the…
This Incorporation of the primary keyword and the secondary keywords in the text must do it throughout your article. Remember that you are writing for your readers, but also Google.
Put images that make an impact.
The visual content of an article is gaining more and more prominence. In a society where we are bombarded with millions of content every day, you have to find a way to seduce and stand out in the eyes of your readers.
Choose carefully the images you will use in your article. The first and most important one is the one you should put at the end of your introduction. Try to describe with that picture everything you have just written in your text.
You know how I do it. I always try to find original images. I put myself in the reader’s shoes; I imagine you, for example, looking at your cell phone as you drive to work on a dreary rainy day.
I look for an image with some emotion so that, at the very least, you will stop to read my introduction. And since I’ve put a lot of work into that part of my article, chances are you’ll stick around to read the whole thing.
Please don’t skimp on time when it comes to finding the perfect image for your article. Search until you find the one that speaks for itself and reflects your content perfectly.
The body of the text
Just because your readers will stick around to read your introduction doesn’t mean you shouldn’t take care of the rest of your article.
When you are defining how to structure an article, I advise you to order the information you are going to provide in your report from highest to lowest user response. I have already explained to you above how to discover the users’ search intent.
Take advantage of that information to complement the content of your article. As I said, place the information that satisfies the query as high as you can; and evaluate whether your reader will be happy or not.
For example, imagine writing an article about “How much does it cost to get married in a City Hall”. Here the user’s response is obvious; you have to answer your question, the price.
Once you have done this, how can you continue? What do you think the user might need now. Chances are, if he likes the price you have given him, he will want to know what to do to get started with the paperwork.
Please give it to him in your article, don’t allow him to read a different post to satisfy his new need.
And, of course, take great care with your tone and language. Address your reader by making a conversational copy. Make it feel like it’s just the two of you. And be very expressive when you write. Don’t let them get bored and walk away.
Break up the article with a call to action.
As with the beginning of your article, you must write goodbye correctly. Find a way to close your paper that will surprise your reader.
Ask for feedback, ask questions, share a personal opinion. But don’t walk away as if you were closing a book.
We often like to be asked for an opinion on something and can’t find a way to say what we think of an article. Please don’t allow that with your readers; open the doors of your blog to them, make the comments available to them.